A Successful Photography Business
(and Life) Starts with a Plan.
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The struggle is REAL! You want it all - to be there for your family AND build a successful business! You know it takes more than skill behind the camera and a social media page, but you have no idea where to start.
The Photographer's Profit Plan is a (20) page business planning workbook than has been proven to help women just like you to confidently grow a business that aligns with the income you desire WITHOUT sacrificing your life.
There's a reason why photographers
are called starving artists. Building a business can be challenging. If you're like like most of my clients, your brain is wired for creativity. NOT crunching numbers. When you're trying to figure all that out, while taking care of a family, it can get overwhelming.
Unfortunately, statics show that 60% of photography business owners give up within the first year. Another 25% throw in the towel by the end of the second.
If you keep putting off creating a business plan, then unfortunately you can get burned out quickly and run the risk of becoming one of the statistics.
Hey there! I'm Michelle!
I have good news for you! For the last twenty-two years, I've raised three amazing kids all while building a successful photography business. Now I want to empower other women to do the same.
I've put together a (20) page workbook to help you gain clarity on your goals, lay the foundation for a profitable business, and keep your family as your first priority. Ready to get started?
The Photographer's
Profit Plan
is the EXACT vision-driven process I use every year to evaluate the wants and needs I have for my family, identify the products and income I need to achieve that goal, and create a promotional plan to make it happen.
- First - We're going to map out what exactly it is you want from your photography business, the income you desire and the hours you want/are able to commit.
- Next - We are going to create a list of products and services you can offer, then determine how to price them with an easy-to-use plug-and-play calculator.
- Lastly - We are going to build out a simple marketing plan so that you can stop spinning your wheels and know what to focus on each day to reach your goals.
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One of my favorite things is the pricing calculator. I hadn’t sat down and figured out about how much I would need to charge per job in order to make my “goal income” and it made it feel very doable and realistic! ~Emily
This is awesome, this is the first time I've used your templates - now it will become a regular thing for me! ~Stacey
Our first in-person reveal session went really well! They were VERY impressed with the images and purchased the middle collection! ~Gaston
Tell me more! What's included?
The workbook is broken down into three sections -
A simple strategy to define what a successful business looks like to YOU and use it as the foundation to create your business model.
Learn how to price your services for profit using my proven formula in the simple plug-and-play MK Price-Point Calculator.
Create a basic marketing plan so you'll know where to focus your marketing efforts each month and reach your goals.
I started my photography business in 2000 as a way to make extra spending money. One year later my first child was born. It was a time of happiness and chaos all at once. I had just turned thirty and was very career-focused. I wanted the best of both worlds. The trouble was I jumped in without any kind of plan, charged too little, and spent more days in tears than I care to remember. The extra money quickly became a NEED so I could stay home with my daughter.
Once I sat down and figured out the business side of photography it all started to come together. I can honestly say, I've been able to achieve the freedom, flexibility, and finances I so desperately craved as a new mom. I want that for you too!
Creating a business plan is ESSENTIAL to your success as a photographer, business owner, and parent. It’s for that reason that I want to make sure I get this workbook into as many hands as possible. The Photographer's Profit Plan was created with struggling photographers in mind, so I'm making it available at a price struggling photographers can afford - only $47!!!
Only $47? I'll take it!
It gets better. I am so confident by the end of the workbook, you will have a plan in place to build your dream business I'm offering a 30- day money-back guarantee. If at any time during the next 30-days you don't feel like the workbook has benefited you, simply email [email protected] and I'll happily refund your money. Super simple.
But it gets EVEN better, I have a couple bonuses for you too!
- A fully editable CANVA TEMPLATE for you to drag and drop your collections and edit to represent your brand to create a professionally designed pricing page.
- Monthly and Yearly Income Goal Tracking Sheet
- A resources page with links to the systems I use on a daily basis for marketing, providing a great client experience and a smooth workflow.
Let's recap that.
I am going to walk you through a step-by-step process to build the photography business of your dreams! When you start to get intentional about your business and put a plan in place, it will not only transform your business, it will transform your life. In just a few hours after purchasing The Photographer's Profit Plan, you'll go from being an amateur shutterbug that is always second-guessing yourself and feeling scattered, to having a clear-cut business plan so you'll know exactly where to focus your time, become more productive and let go of the Mom guilt.
This is the EXACT vision-driven process I use every year to evaluate the wants and needs I have for my family, identify the products and income I need to achieve that goal, and create a promotional plan to make it happen. Are you excited?
Still sitting on the fence? It's time to make a choice...
You can start out like I did -
I had no idea what running a business meant. I just assumed I could tell everyone I was a photographer, how much it would cost for their session and they would book me. As long as I had money coming in I was doing something right.
Right? NO! Not right at all!
Or you can do what I did-
(after struggling for a couple of years)
I wanted a business that gave me the freedom I desired to spend more time with my family in addition to the extra income. Two years in I was still living paycheck to paycheck. To make it worse I was spending so much time struggling to keep the cash flow coming in, that I could never be fully present with my kids. I felt like a failure as both a photographer and a mom. That’s when I sat down and really evaluated what I wanted and created a plan to make it happen.
You've been dreaming of
starting your own business and want to do a little research to figure out exactly what it's going to take to turn your passion into profit.
You practice photography as a hobby
and know you have a special gift, but all the “business stuff” feels overwhelming to you.
You already have a business
and are making a little money here and there, but really don’t have any goals or a plan. This is the perfect tool to get you on track.
- You're looking for a get-rich-quick strategy and don't want to take the time to learn something new.
- You’re happy where you are in life and not looking for anything different.
- You're not willing to but in the work it takes to run a successful business.
I can give you the roadmap, but it's up to YOU to take action.
It doesn't matter if you are a beginner
or a seasoned professional. If you're not seeing the income you desire in your business,
The Photographer's Profit Plan is your next step.
What if I don't have any business experience?
Then this is definitely for you. Most photographers are artists, not CEOs. The Photographer’s Profit Plan walks you through turning your love of photography into a profitable and sustainable business with simple step-by-step actions. No business experience required.
Can I really make money?
The short answer is YES! I get it, you're feeling unsure if you could make this work. The truth is I've seen a lot of photographers come and go over the 22 years I've been in business. I've also watched a lot of photographers SUCCEED! Almost 100% of the time lack of a plan has been a new business owner's downfall. The Photographer's Profit Plan will set the stage for your long-term success.
What kind of camera do I need?
That isn't a one size fits all answer. It depends on what you'll be shooting and your budget. Here is a link to what's in my bag NOW, and what I'd recommend depending on where you are in your journey.
How will I know if my skills are good enough to start a business?
I could give you a cliche answer like, "You'll never know unless you try." But here's the bottom line. If you've been taking pictures for family and friends and charging next to nothing or even doing it for FREE your work has caught someone's attention. I never dreamed of starting my own photography business. Then one day someone noticed my work. That's the first step!
What if I have other questions?
I genuinely want you to succeed. That's why my inbox is an open door! Email me with your questions @[email protected] and I'll be happy to answer. If I don't think The Photographer's Profit Plan is a good fit for you, I'd be happy to send you in another direction that will be.